Celebrity
Mass awarenessA face the market already knows changes what your brand is allowed to say.
Borrow the audience. Keep the buyers.
Tactiv sources, contracts and deploys creators from Jacksonville, FL, serving Saint Augustine, Nashville and clients nationwide — against a written revenue forecast agreed first.
- Three tiers. Celebrity for reach, macro for category authority, micro and UGC for believable volume.
- One contract standard. Usage rights, exclusivity, term and FTC disclosure settled before a frame is shot.
- The posts become ads. Whitelisting and Spark Ads, plus a UGC library your paid campaigns keep running on.
Book a free strategy call
30 minutes · no pitch deck · you leave with a plan
From $2,500/month — a minimum starting cost; custom campaigns go up from there
The work
A partnership ends up as a unit in a feed.
Vertical social video for Southern Collective Spirit Co., framed for Instagram, TikTok and Facebook.
01:36 · Sound on
Two programs
One standard. Two rooms.
Product goes into the right hands at volume. Creators post to their home platform, then send back the raw files, the edited cuts and a music-free version of each, so TikTok-origin content runs on Meta without a copyright flag.
4× average ROAS on the paid layer.
See what you receiveThought-leader and creator programs on LinkedIn and YouTube, where the creator has to understand the product before talking about it. Fewer posts, more depth, longer sales cycles — and the same contract standard, so a demo that lands runs as paid media the same week.
Sourced on audience fit, never follower count.
Take the vetting checklist
The record
200M+ views generated across 60+ brands. Every number below is a client outcome, not an impression.
4×
Average ROAS
+65%
Average engagement lift
14d
To first performance signal
The claim
A creator lends you trust. Attribution is how you keep it.
Brandon Mize · Tactiv
Creator budgets get wasted the same way every time: bought as awareness, measured as reach, dropped because nobody can say what they sold. We contract usage rights and paid amplification up front, so a post that performs becomes ad creative the same week instead of expiring in a feed.
Who this is for
Worth a call. Or worth a no.
This is for you if
- You have a product people can hold, or software a creator can genuinely use.
- You want the work measured against a number agreed before the first brief.
- You intend to run the content as paid media, not only post it.
This is not for you if
- You expect one celebrity post to move a quarter.
- You want followers or engagement that are not real.
- You want the cheapest rate. Rights cost money, and they are the point.
The roster
Three tiers. One contract standard.
Macro
Targeted reachCategory authorities where your buyers already spend their evenings. Relevance you cannot media-buy.
Micro + UGC
Authentic volumeMany smaller voices shooting native content. A UGC library your paid campaigns keep running on.
On set
Partnership days, run like commercial days.
Our own archive — no stock, no borrowed reel.
What you receive
Five things, written into every campaign.
Agreed once, at the start. No renegotiation for a right the plan always needed.
- The contract standard in writing: usage rights, exclusivity, term and FTC disclosure, settled before a frame is shot.
- Creator sourcing and vetting: audience quality and brand safety, with the reasoning attached to every shortlist.
- Deliverables collected to a shared folder: the posts, the raw files, the edited cuts and a music-free version of each.
- Whitelisting and Spark Ads set up: a branded-content partnership on Meta, an authorization code on TikTok.
- Reporting in cost per customer, not likes.
Where this starts
Most creator campaigns end when the post does. Ours keep working after it.
Book a free strategy call
30 minutes · no pitch deck · the forecast is yours either way
The method
Sourced, contracted, deployed — then amplified.
Step 01
Source
Vetting on audience quality, brand safety and engagement that is earned, not bought.
Step 02
Contract
Rights, exclusivity, term, disclosure, deliverables and dates, in writing before a frame is shot.
Step 03
Deploy
Briefs and a published calendar. Direction tight enough to stay on message, loose enough to still sound like them.
Step 04
Amplify
Whitelisting, Spark Ads and paid spend behind the posts that earn it, attributed back to revenue.
The receipts
We forecast it. Then we cast it.
Two engagements, chosen for range.
KeyPleaz
Consumer · LaunchA cold start with no audience to borrow. Creator content carried the top of the funnel; paid picked up everyone it warmed.
300Leads, first month
Wk 4From kickoff to live
Vanderbilt University Medical Center
HealthcareTrust is the whole product in healthcare. Real clinicians and patients, contracted and consented, outperformed anything staged.
+74%New patients, 90 days
+140%Treatment completion
In their words
Having an integrated social awareness campaign that mapped back not just increased traffic and views to our larger episodic series but also increasing inquiry rates locally completely changed the way we looked at and leverage creators in our marketing at Brookdale. Brandon set the vision, found the creators and managed the entire process, truly building out a first of its kind program from our category.
The portfolio
A few of the names behind those numbers.
The guarantee
Miss the forecast? We work free until you hit it.
Book a free strategy call
Not a discount, not a credit: we keep working at our expense until the forecast is met.
The terms
- The forecast is agreed in writing, before the first contract, and so is the metric it is measured in: cost per customer or content volume.
- If the forecast is missed in the first 90 days, Tactiv keeps working at no fee until it is hit.
- Three conditions hold it open: the agreed ad budget stays live, approvals come back inside the window we agree, and tracking is installed as specified.
Fair questions
Asked before every campaign.
What does a creator campaign cost?
Creator campaigns start at $2,500 per month — a minimum starting cost, not an average, and custom campaigns go up from there. That is Tactiv’s management. Creator fees are the second line and vary with tier, deliverable count and how long you want the usage rights; you see both numbers, and the written forecast they are measured against, before anything is signed.
How do you stop us paying for fake followers?
We read the audience, not the follower count. Every shortlist is checked for follower authenticity, comment quality, watch-through and where the audience actually lives, and the reasoning is attached to each name. A 20,000-follower account with the right buyers beats a million of the wrong ones — and it prices like it too.
Can we run their content as our own ads?
Yes, and that is the point of contracting rights first. On Meta the creator authorizes a branded-content partnership so the ad runs from their handle with your budget behind it. On TikTok they issue a Spark Ads authorization code that does the same thing. Both are agreed in the contract with a defined window, so a post that performs becomes paid media the same week rather than after a renegotiation.
What happens if a creator ghosts?
The contract carries deliverables, dates and a rework-or-replace clause, and payment is staged against delivery rather than paid up front. If someone goes quiet we replace them from the shortlist that was already vetted, and the calendar absorbs it. You are not left paying for a post that never came.
Do you handle payment and 1099s?
Yes. Creators contract with and are paid by Tactiv, so you receive one invoice instead of twenty. We collect a W-9 from every US creator before the first payment and issue a 1099-NEC where the year’s payments require one. General information, not tax advice — your accountant should still see the arrangement.
Who discloses the partnership?
The creator does, and we make sure it happens. The FTC holds the advertiser responsible too, so disclosure is written into the contract, spelled out in the brief, and checked on every deliverable: clear wording such as #ad, placed where viewers actually see it and said out loud in video — never buried in hashtags or below the fold.
Do you work with TikTok-native creators?
Often. Creators post to the platform their audience actually lives on rather than the one that is convenient for us. TikTok-native work ships with a music-free version of every cut alongside the posted one, so the same content can run on Meta without a copyright flag, and Spark Ads authorization is agreed in the same contract.
Where are you based, and do you run campaigns outside Florida?
Tactiv is based in Jacksonville, Florida, serving Saint Augustine, Nashville and clients nationwide. Shoot days have taken the crew to Nashville for Vanderbilt University Medical Center and to Charleston for SynergyVet. Creators are sourced by where your audience is, not where we are.
Not ready for a call
The checklist we vet with, and the rights page we sign.
Two PDFs: the creator vetting checklist, what we look at before a shortlist goes out, and the rights one-pager, the plain-English version of usage, exclusivity, term and disclosure.
The rest of the studio
Creators are one of four.
Video production
Film · StillsCinema-grade spots built around a hook.
Performance marketing
Meta · TikTok · YouTubeFull-funnel media buying, reported in revenue, not reach.
Healthcare marketing
Patient acquisition10,000+ appointments booked across 50+ practices.
Or read the weekly note: Frame & Forecast →
One last thing
Thirty minutes. No pitch deck. Leave with a forecast.
- 01 We look at who you would cast — and who you should not
- 02 You see the forecast math for your offer
- 03 You leave with a campaign plan — yours to keep, hire us or not
Book a free strategy call
From $2,500/month — a minimum starting cost; custom campaigns go up from there.
Or write to us directly