Service N°02 — Performance marketing

Jacksonville, FLServing Saint Augustine, Nashville and clients nationwide

Ad spend that comes back.

Tactiv runs full-funnel paid media on Meta, TikTok and YouTube from Jacksonville, FL, serving Saint Augustine, Nashville and clients nationwide.

  • Forecast first. A written revenue forecast before you spend. Miss it and we work free until you hit it.
  • 4× average ROAS across sixty-plus brands — Nissan, Bridgestone, Holcim, Kroger.
  • KeyPleaz: 300 leads in the first month, live in week four.
  • Tracking is wired in before a dollar is spent; the accounts stay yours.
Bridgestone Golf Experience key art: four phone mockups showing golfers on a virtual fitting platform, above the Bridgestone Golf Experience wordmark and site address
Book a free strategy call

30 minutes · no pitch deck · you leave with a plan

From $2,850/month — a minimum · your ad spend stays in your accounts

Two buyers

Two ways in. One number to beat.

The platforms reward the content that performs, and quality does not mean cinematic — it means what resonates with your audience and makes them act. We make the content and buy the media behind it.

Reported in revenue, not reach.

See the four levers

First campaign, first funnel, first forecast. Offer, landing page and tracking are built together, so week one produces numbers you can act on.

KeyPleaz started cold: no audience, no ad account history.

See the KeyPleaz case

The record

4× average ROAS. Live accounts, not a best-case screenshot.

200M+

Views generated

60+

Brands served

14d

To first performance signal

SynergyVet campaign still: a veterinary nurse in gray scrubs cups the chin of a young Australian shepherd sitting on a fleece blanket in the clinic Campaign still · SynergyVet

The claim

Reach is a rental. A customer is an asset.

Brandon Mize · Tactiv

Impressions are the easiest number to buy and the hardest to bank. An account can triple its reach and still lose money. We wire attribution before the first ad is approved, then report in spend, revenue and cost per customer.

Who this is for

Built for the account with a number to beat.

A Tactiv cinema camera trained on a company spokesperson seated in an office lounge, lit by panels through the windows

This is for you if

  • You are already spending on Meta, TikTok or YouTube and cannot tell what it produces.
  • You have a media budget of your own.
  • You want to be measured in revenue and cost per customer, not reach.

This is not for you if

  • You are pre-revenue with no budget to forecast from.
  • Your creative is off-limits — it is the lever that moves an account.
  • You are shopping for the cheapest hourly rate.

The channels

Four levers. All measured in revenue.

KeyPleaz campaign ad creative: “Double Booked?” app promotion built for paid social

Meta

Prospecting & retargeting

The volume engine for most offers: broad prospecting against tested hooks, retargeting sequenced to the sale, creative refreshed before fatigue.

TikTok

Native & UGC

Where studio polish loses to believability — native edits and creator UGC feed the same funnel.

YouTube

Demand at scale

The long-form position: demonstration, proof and objection handling.

Attribution

Wired before launch

Pixels, conversions API, UTM discipline and platform-to-CRM reconciliation, standing before spend starts.

What runs as the ad

The deliverable is the unit of media.

Key art, hero frames and cutdowns are built to the placement they run in.

ADENA Health campaign hero frame: a physician in a branded white coat talks a patient through a joint model at a low table in a daylit lounge

The method

Thirty days from handshake to revenue on the board.

Week 1

Audit & forecast

Accounts, tracking, offer and margins — then a written forecast before you spend.

Week 2

Build

Creative into the pipeline, landing pages tightened, tracking rebuilt, audiences structured.

Weeks 3–4

Launch

Campaigns go live with full attribution wired in, visible from day one.

Ongoing

Optimization

Weekly creative iteration against the forecast: winners scale, losers die fast.

What you receive: the audit and the written forecast · the ads in every cut the placements need · landing pages and tracking in your accounts · a weekly read in revenue and cost per customer.

Most accounts are one hook away from working. We put the number in writing before you spend a dollar.

Book a free strategy call

30 minutes · the forecast is yours either way

Where the creative comes from

We shoot the assets we buy media against.

The ads are shot by crews working out of Jacksonville, Florida.

A Tactiv operator on a commercial rooftop films a crew in hard hats and hi-vis vests working a cable run against a clear blue sky
Two Tactiv crew watch a tabletop food build come together: a camera locked off on a slider, strip lights either side, and a plume of haze rising behind the dish

The receipts

We forecast it. Then we buy it.

Two engagements, chosen for range.

KeyPleaz

Consumer · Launch

No audience, no account history, no pixel data. Creative and funnel built together and launched at once.

300Leads, first month
Wk 4From kickoff to live

Vanderbilt University Medical Center

Healthcare · Nashville

New-patient growth without discounting: creative built for trust, media tuned to appointment capacity.

+74%New patients, 90 days
+140%Treatment completion

In their words

Finally we could see where our traffic was coming from online, and could better present what services we offer to our community. Our industry is tough with all of the marketing guidelines we have to abide by, but Brandon and his team had a solution for every hurdle we faced. New leads is how we grow and Tactiv really helped us generate those for our business.

Michael BynarowiczFinancial Planner · Oak Capital Management

I really couldn’t believe it. It was like flipping on a light switch. They produced our ad creatives and set up our campaigns within a couple of weeks and as soon as they turned on we were at nearly 300 leads in the first month across 3 states.

Pam GriffithCEO · KeyPleaz

The guarantee

Miss the forecast? We work free until you hit it.

Book a free strategy call

Not a discount, not a credit. We work at our expense until the forecast is the number you have.

The terms

  • The forecast is agreed in writing, before launch. No number is assumed, and none is set afterwards.
  • If the forecast is missed in the first 90 days, Tactiv keeps working at no fee until it is hit.
  • Three conditions hold it open: the agreed ad budget stays live, approvals come back inside the window we agree, and tracking is installed as specified.

Fair questions

Asked before every launch.

What does performance marketing cost?

Media management starts at $2,850/month — a minimum starting cost, not a package price; custom solutions go up from there. Billing is monthly with 30-day cancellation, and your ad spend sits in your own accounts. You leave the call with a written forecast.

Do you take a percentage of our ad spend?

No. Management is a flat monthly fee, so nothing about our pay improves when your budget goes up. A percentage model rewards spending more; we would rather be measured against the forecast. Spend never passes through us.

Can you work with our existing creative?

Yes, and we start there. The first launch runs your existing assets against new hooks — the fastest read on what your audience responds to. Creative is the strongest lever in a paid account, so we shoot new work as the data asks for it.

How long before we know it is working?

First signal typically lands within two weeks of launch — enough data to read hooks and cost per lead. Thirty days is the standard runway from handshake to revenue on the board. The forecast defines what “working” means before launch.

What happens to the accounts if we part ways?

Everything stays with you. We run inside your Business Manager and your ad accounts, and every asset is delivered with paid usage rights cleared. If we part ways, the accounts, pixels, audiences and creative library are yours — nothing to migrate, nothing to buy back.

Which platforms do you run?

Meta, TikTok and YouTube as the core, with search and retargeting where the funnel needs them. Channel mix follows the offer, not a template. Reporting comes back in revenue and cost per customer rather than reach.

Do you build the landing pages and the tracking too?

Both, and they come before launch. Landing pages are built or tightened to match the ad that sends the click, and pixels, the conversions API, UTM discipline and platform-to-CRM reconciliation stand before the first dollar is spent.

Where are you based, and do you work with brands outside Florida?

We are based in Jacksonville, Florida, serving Saint Augustine, Nashville and clients nationwide — Vanderbilt University Medical Center in Nashville and SynergyVet in Charleston among them. Paid media has no geography; the crew that films the creative does, and that travel is quoted.

On set · Location shoot

Not ready for a call

A free audit of your ad account.

Not a PDF — an actual review of your account by the people who would run it, across twelve points.

  • What comes back: one page of written findings, ranked by impact, within 3 business days.
  • What we need: read-only access or a screen recording. No call required.
  • Honest limits: with broken tracking or under a month of history, the audit says so.

Used for the audit only. Privacy policy.

Prefer to run it yourself? Download the 12-point self-audit checklist (PDF)

The portfolio

A few of the names behind those numbers.

  • Bridgestone logo
  • Aspen Dental logo
  • Vanderbilt University Medical Center logo
  • SynergyVet logo
  • Terminix logo

One last thing

Thirty minutes. No pitch deck. Leave with a forecast.

  1. 01 We audit your accounts and current creative
  2. 02 You see the forecast math for your offer
  3. 03 You leave with a first-campaign plan — yours to keep either way
Book a free strategy call

From $2,850/month — a minimum starting cost; your ad spend stays in your accounts.
Or write to us directly

Free 30-minute strategy call — the forecast is yours either way.

Book a free strategy call