Tactiv builds patient-acquisition systems — creative, media and tracking — for less than the cost of one full-time hire.
30 minutes · no pitch deck · you leave with a plan
Engagements start at $1,850/month · your ad spend stays in your accounts
Two buyers
Chairs, operatories or exam rooms sitting empty on a Tuesday. We build the media plan against provider capacity rather than lead volume, so growth arrives at a pace your schedule can absorb. Dental, derm, ortho, primary care, specialty and veterinary run the same playbook, filmed in your own rooms in a single day per location.
Reported in booked appointments, not leads.
See the practice-network caseA service line inside an organization with a brand team, a compliance reviewer and a procurement process. We work service line by service line and film in live clinical space around real staff and consented patients — the shape of the ADENA Health and Vanderbilt University Medical Center engagements. Reporting rolls up by service line; the ad accounts stay in your name.
Compliance review from week one, not the week before launch.
See the Vanderbilt University Medical Center caseThe record
10,000+ appointments booked across 50+ practices. Not impressions. Not leads. Appointments on a calendar.
+40%
Average new-patient increase
4×
Average ROAS
14d
To first performance signal
On set
Shot around real staff and real patients, with lighting that fits through a doorway.
The claim
Nobody chooses a surgeon because the ad was clever.
Brandon Mize · Tactiv
Healthcare marketing fails in a specific way: it borrows consumer tactics, wins attention, and books nobody. What converts is evidence of care — real clinicians, real rooms, real patients who consented. We film it on location, run it against a media plan tuned to appointment capacity rather than raw lead volume, and report in booked appointments and cost per patient.
Who this is for
This is for you if
This is not for you if
Compliance
Tactiv markets to bring new patients in. The moment someone becomes your patient, their record stays with you — it never touches us. We do not receive, store or process patient data, so there is no Business Associate Agreement to sign.
What we do handle, in week one rather than the week before launch:
Where this starts
Every campaign we run started as a forecast on a call. Yours can start this week.
30 minutes · no pitch deck · the forecast is yours either way
The method
Service lines, capacity, and margins — then a written forecast in appointments before a dollar is spent.
Filmed on location with your clinicians and consented patients, plus stills from the same days. Multiple hooks per concept so media launches with options.
Campaigns live with call and form tracking wired in. You see spend, booked appointments, and cost per patient from day one.
Weekly iteration against the forecast, paced to provider capacity. Winners scale, losers die fast, and the reporting stays in appointments.
What you receive: the written forecast, service-line plan and shoot schedule · the finished films, cutdowns and stills library · live campaigns and the tracking setup · a weekly read against the forecast and the next round of creative.
Campaign work
The receipts
Two healthcare engagements.
New-patient growth without discounting or gimmicks — creative built for trust, media tuned to the appointment calendar rather than to lead volume.
The aggregate across 50+ practices running the same playbook: filmed on location, tracked to the booking, reported in appointments.
In their words
We had to change our internal processes because the phones were ringing more than they ever had. We thought we had a demand problem but Brandon showed us that we had a marketing funnel to patient conversion issue. They took care of that swiftly for us.
Brandon and Tactiv took a group of skeptics and made us all true believers in the power of digital marketing. We didn’t think we’d see results, and we did! I can’t put it any simpler than that. I think working with Brandon and his team to produce and manage our digital ads, as well as advanced content production, gives us all the confidence that we are not only going to see the needle move on our KPIs, but that the final products representing our brand will be the highest quality.
The guarantee
Not a discount. Not a credit. We keep producing and optimizing at our expense until the forecast is met.
The terms
Fair questions
Engagements start at $1,850/month. That covers strategy, production, media management and tracking — still less than one full-time hire, and your ad spend stays in your own accounts. Where your number lands depends on how many locations and service lines you run. You leave the 30-minute call with a number and a written forecast tied to appointments, not impressions.
There is nothing for a Business Associate Agreement to cover. Tactiv markets to bring new patients in; the moment someone becomes your patient, their record stays with you. We never receive, store or process patient data, so no BAA is needed. Consent is written, before we film: every patient on camera or in a photograph signs a release your team approves first, and we shoot around anyone who has not. Change of mind, and the footage comes down.
That is already how we work. Compliance review starts in week one alongside strategy, not the week before launch. Scripts, cuts, stills and landing-page copy go to your reviewer, and we build the schedule around your turnaround. Platform health-data restrictions are configured in the tracking setup before launch rather than after a rejection. Nothing goes live without your sign-off.
First signal typically lands within two weeks of launch, and thirty days is the standard runway from handshake to revenue on the board.
Patient-acquisition strategy, creative and video shot on location in your practice, paid media across Meta, TikTok and YouTube, landing pages, call and form tracking, and reporting in booked appointments and cost per patient. Photography comes off the same shoot days.
Most of the practices we work with do not have one. You give us a point of contact who can approve creative and answer clinical questions; we handle strategy, production, media, tracking and reporting. Expect about an hour of your time a week.
Both. We work with single practices and practice networks, alongside system-level work with Vanderbilt University Medical Center and ADENA Health. Specialty and veterinary practices — SynergyVet among them — run the same playbook.
We are based in Jacksonville, Florida, serving Saint Augustine, Nashville and clients nationwide, with standing healthcare marketing work across Tennessee and South Carolina. Crews travel to your locations and the travel is quoted inside the forecast.
Not ready for a call
A one-page sheet: what a new patient actually costs to acquire in dental, derm, ortho, primary care, specialty and veterinary. Public benchmarks only — each with its source and a grade — plus the three things that move a practice from the top of a range to the bottom.
The portfolio
A few of the names behind those numbers.
The rest of the studio
One last thing
Engagements start at $1,850/month — your ad spend stays in your own accounts.
Or write to us directly
Free 30-minute strategy call — the forecast is yours either way.
Book a free strategy call