Video production in Jacksonville
Home baseCrew and kit start here. One team runs the call, the forecast and the shoot.
Video that pays for itself.
Tactiv is a video production company based in Jacksonville, Florida, serving Saint Augustine, Nashville and clients nationwide — commercial video quoted once, against a written revenue forecast.
- Forecast first. Agreed in writing before the first shoot day. Miss it and we work free until you hit it.
- 200M+ views at 4× average ROAS across 60+ brands — Nissan, Bridgestone, Holcim, Kroger.
- KeyPleaz: 300 leads in month one, live in week four.
Book a free strategy call
30 minutes · no pitch deck · you leave with a plan
From $7,500/project — a minimum starting cost; custom projects go up from there
The reel
Eighty-eight seconds of work that shipped.
Forestry, container ports, boardroom interviews, studios, heavy plant — all from campaigns that ran.
Showreel · Silent loop
Two buyers
One crew. Two jobs.
You are already buying media; the creative is the variable. We build to the plan — several hooks per concept, cutdowns in every ratio it will test, stills off the same days — quoted once, against the number it has to return.
Campaign creative for Nissan, Holcim and Kroger.
See the KeyPleaz caseRecruiting films, brand stories, launch films — same crew, same forecast discipline. One honest difference: the number here is a business outcome you agree up front — applications filled, a launch attended, a sales cycle shortened — rather than a ROAS figure.
Filmed for Bridgestone, Oak Capital Management and ADENA Health.
See what you receive
The record
200M+ views generated across 60+ brands. Nissan · Bridgestone · Holcim · Kroger
4×
Average ROAS
14d
To first performance signal
4wk
Brief to live, standard runway
Campaign work
What the buyer actually sees.
The claim
We don’t sell shoot days. We sell the number they produce.
Brandon Mize · Tactiv
Most production companies bill by the day and hand back a master file. Nothing in that arrangement obliges the footage to sell anything. We write the forecast before the call sheet exists and build every scene to hit it — cinema-grade craft, direct-response accountability.
Who this is for
Worth a call. Or worth a no.
This is for you if
- Your product already sells, and the creative is what holds the media back.
- You want the work measured against a number agreed before the shoot.
- One crew has to cover a campaign and a brand film on one budget.
This is not for you if
- You want stills only.
- You need a film for a trade-show loop and nothing behind it.
- You want the cheapest shoot day. Ours is not it.
What you receive
Four things, written into every quote.
Quoted once, at the start. No change order for a deliverable the plan always needed.
- Every cutdown and aspect ratio the media plan needs — hooks, lengths, 16:9, 9:16 and 1:1 — included.
- A stills library from the same shoot days, included.
- Footage ownership transfers to you — masters and raw, with talent, music and location rights cleared for paid use.
- Music-free masters alongside every cut, so the work runs anywhere without a copyright flag.
Where we shoot
A Jacksonville crew. On set wherever you sell.
Saint Augustine
Home region · Northeast FloridaSame crew, same written forecast as a Jacksonville shoot.
Nashville
Vanderbilt University Medical CenterRecent productions ran on location here. The crew travels in from Florida — there is no Nashville office.
Nationwide
Charleston · OhioSynergyVet in Charleston, ADENA Health in Chillicothe, Ohio. Travel sits inside the quoted forecast — never a surprise line item.
On set
Kit, crew, and the hours you never see.
Our own archive — no stock, no borrowed reel.
Where this starts
A shoot day is a cost. A forecast is a commitment.
Book a free strategy call
30 minutes · no pitch deck · the forecast is yours either way
The method
From first call to footage that sells.
Week 1
Strategy
Offer, audience, angles — and a written forecast before a dollar is spent.
Week 2
Pre-production
Script, boards, casting, locations and shot list, all approved in writing.
Week 3
Shoot
Principal photography plus the stills, with coverage planned around the cutdowns.
Week 4
Post & launch
Edit, color, sound, captions, cutdowns — then live with attribution wired in.
Photography
Stills come off the same days.
Tactiv does not sell photography-only engagements. Stills are captured inside a video production — same days, same crew, same lighting — so the images match the film.
Campaign stills
ADENA HealthShot alongside the film, so the ad set, the billboard and the landing page read as one campaign.
Lifestyle & environment
SynergyVetRooms, staff and customers shot across the film days — a library that carries a year of creative.
Portraits
Oak Capital ManagementMade on set: one sitting, one look, consistent down the leadership page.
The receipts
We forecast it. Then we film it.
Two engagements, chosen for range.
KeyPleaz
Consumer · LaunchA cold start: no audience, no ad account history. Creative and funnel built together and launched at once.
300Leads, first month
Wk 4From kickoff to live
Vanderbilt University Medical Center
HealthcareFilmed on location with clinicians, cut to the lengths the media plan needed — built for trust, not urgency.
+74%New patients, 90 days
+140%Treatment completion
In their words
Brandon and his team knew to ask the questions we didn’t. Their professionalism and project management style fit right in with what we expect from our top partners. I can’t say enough good things about the quality of their work.
Tactiv produces creative at a level consistent with agencies twice their size. They produced more visuals over a 3 day production than our agency of record had provided us in the last 2 quarters. We use their content every chance we get.
The guarantee
Miss the forecast? We work free until you hit it.
Book a free strategy call
Not a discount, not a credit: we keep producing and optimizing at our expense until the forecast is met.
The terms
- The forecast is agreed in writing, before launch. No number is assumed, and none is set afterwards.
- If the forecast is missed in the first 90 days, Tactiv keeps working at no fee until it is hit.
- Three conditions hold it open: the agreed ad budget stays live, approvals come back inside the window we agree, and tracking is installed as specified.
Fair questions
Asked before every production.
How much does a brand commercial cost in 2026?
Video production starts at $7,500 per project — a minimum starting cost, not an average. Scope sets the rest: shoot days, locations, talent, and how many cutdowns the media plan needs. Custom projects go up from there. You leave the 30-minute call with a number and a written forecast, hired or not.
What if we already have an agency?
That is common, and it is usually fine. Most of our campaign work is the creative layer inside someone else’s media plan: we build to their brief, deliver in their formats, and hand over the files. If you would rather we bought the media too, we can. If not, the agency keeps it and nothing changes for them.
Who owns the footage?
You do. Ownership of the masters and the raw footage transfers to you on delivery, and talent, music and location rights are cleared for paid use before the files land — not after a legal note.
What if the film doesn’t perform?
Then we keep working. Every engagement opens with a written revenue forecast agreed before launch; miss it in the first 90 days and we produce and optimize at our expense until you hit it. Three conditions hold it open: the agreed ad budget stays live, approvals come back inside the window we agree, and tracking is installed as specified.
Where are you based, and do you travel?
Jacksonville, Florida, and we travel to the location. Saint Augustine and the rest of Northeast Florida are home region, and recent shoots have taken the crew to Nashville, Charleston and Chillicothe, Ohio. Travel is quoted inside the forecast, so it is never a surprise line item.
Can you match our brand guidelines?
Yes. Boards, type, color, logo treatment and tone are agreed in pre-production and signed off before a crew call goes out. If you have a brand book, it governs; if you have a brand team, they approve the same cuts your media buyer sees.
Do you film in Nashville?
Yes. Recent productions ran on location at Vanderbilt University Medical Center. The crew travels in from Florida — there is no Nashville office — and the travel is quoted inside the forecast before anything is booked.
Agency, freelancer or in-house — which is right for us?
A freelancer suits a single shoot when you already own the script, the edit and the media. An in-house team suits a weekly publishing schedule that keeps a crew busy all year. An agency earns its fee when the film has to hit a number: we plan, shoot and cut against a written forecast, and keep working free if it is missed.
The portfolio
A few of the names behind those numbers.
Not ready for a call
The brief we fill in before a shoot.
The actual one-page brief: offer, audience, the number the film has to return, deliverables, ratios and sign-offs.
One field. The PDF arrives in a minute.
The rest of the studio
Video is one of four.
Performance marketing
Meta · TikTok · YouTubeFull-funnel media buying, reported in revenue, not reach.
Creator marketing
Celebrity · Macro · UGCSourcing, contracts, usage rights and paid amplification.
Healthcare marketing
Patient acquisition10,000+ appointments booked across 50+ practices.
Or read the weekly note: Frame & Forecast →
One last thing
Thirty minutes. No pitch deck. Leave with a forecast.
- 01 We audit your current creative and where it runs
- 02 You see the forecast math for your offer
- 03 You leave with a production plan — yours to keep, hire us or not
Book a free strategy call
From $7,500/project — a minimum starting cost; custom projects go up from there.
Or write to us directly